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Medical device market access in Germany, past the CE mark

A CE mark lets you place a device on the German market. It does not get you paid. Market access is what happens next — DRG and NUB in hospitals, EBM in outpatient care, tenders, and the clinical evidence that turns a compliant device into a purchased one. This is the map, and how the pieces connect.

DRG · NUB · EBMpaid by care setting MDR / IVDRclass drives everything CE isn't a saleaccess is a separate project
What it means

Market access is the half after conformity

A CE mark under the MDR (or IVDR for diagnostics) is permission to sell. Whether the German system pays for your device — and how much — is a separate decision made by hospitals, statutory insurers and, for new methods, the G-BA.

For a foreign manufacturer that is the surprise: conformity and reimbursement run on different tracks. Payment depends on the care setting — inpatient devices are funded inside DRG case fees (with the NUB route for genuinely new methods), outpatient devices through the EBM schedule, and some through the aids-and-appliances (Hilfsmittel) route. Get the access path right and the CE mark earns its keep; get it wrong and an approved device sits unused.

A CE mark is a permission slip. Reimbursement is the purchase order. They are decided separately.

The access journey

From CE mark to a reimbursed device

Five stages turn a compliant device into German revenue. The class you are in sets the burden of every one.

01

Classify under MDR / IVDR

Your risk class drives evidence, timeline and cost — and diagnostics run on the separate IVDR. See MDR vs IVDR.

02

CE marking & EU footing

A Notified Body conformity assessment for anything above the lowest class, plus — for non-EU makers — an Authorised Representative and PRRC. See local representation.

03

Choose the reimbursement route

DRG / NUB for inpatient, EBM for outpatient, Hilfsmittel for aids — and G-BA methods assessment for certain high-risk new methods.

04

Build the evidence & the case

Clinical and health-economic evidence for the chosen route — planned before launch, not after. See device reimbursement.

05

Win the hospital & the tender

Committee-driven procurement, purchasing groups and tenders decide adoption. See hospital & tender access.

The building blocks

The pillars of German medtech market access

Access is not one task. These are the workstreams that decide it — each with a deeper guide.

Pillar 01

Classification & CE marking

MDR or IVDR, the risk class, the Notified Body route — the fork that sets your whole evidence and cost burden.

MDR vs IVDR →
Pillar 02

Reimbursement (DRG / NUB / EBM)

How devices get paid by care setting — the single biggest determinant of your German revenue.

Device reimbursement →
Pillar 03

Hospital & tender access

Committee-driven procurement, purchasing groups and tenders — how a device is actually bought.

Hospital & tenders →
Pillar 04

EU footing & compliance

Authorised Representative, PRRC and post-market surveillance — the standing a non-EU maker needs and must keep.

Local representation →
Pillar 05

Digital health (DiGA)

For software-as-a-medical-device, the BfArM fast-track to a prescribable, reimbursed app.

DiGA route →
The thesis

Authorized isn't paid

The idea under all of it: a CE mark makes you eligible; reimbursement and the tender decide revenue.

Read the thesis →
Who this is for

If any of these is you, access is your bottleneck

First-time entrants

Foreign medtech with a CE mark (or building one) and no route into German hospitals or reimbursement.

New-method devices

Innovative devices that need a NUB application or a G-BA methods assessment before the money follows.

Digital & SaMD

Software-as-a-medical-device teams weighing the DiGA route against classic device reimbursement.

Bringing medicines as well as devices? See pharma market access in Germany. Entering from a specific country? See the tailored guides for US and Swiss companies, or start with the market-entry strategy overview.

How we help

We run the access project, not a slide deck

We own the access and commercial layer and coordinate the regulatory and clinical specialists — so the reimbursement case is ready before you launch.

01

Access strategy

The reimbursement route (DRG/NUB/EBM/DiGA), the evidence it needs, and the pricing case — planned pre-launch.

02

Setup & footing

Authorised Representative, PRRC and the compliance the market requires, stood up and maintained. See local representation.

03

Hospital & tender access

The distributors, purchasing groups and clinical relationships that turn a reimbursement code into orders. See finding distributors.

Common questions

Medtech market access in Germany, answered

What is medical device market access in Germany?

Everything between a CE mark and a purchased device: choosing the reimbursement route (DRG/NUB in hospitals, EBM in outpatient care, Hilfsmittel for aids), building the clinical and economic evidence, and winning hospital procurement and tenders. A CE mark makes you eligible; market access determines revenue.

How do medical devices get reimbursed in Germany?

By care setting. Inpatient devices are funded within DRG case fees, with the NUB route for genuinely new methods; outpatient devices run through the EBM schedule; some reach patients via the aids-and-appliances (Hilfsmittel) directory. Certain high-risk new methods also require a G-BA assessment.

Does a CE mark mean I can sell in Germany?

It lets you place the device on the market, but it does not set a price or guarantee a buyer. Reimbursement and hospital procurement are separate steps — the ones that actually decide whether the device is used and paid for.

What is the NUB route?

NUB (Neue Untersuchungs- und Behandlungsmethoden) is a route for genuinely new inpatient methods not yet covered by the DRG system to receive temporary additional hospital funding while evidence and permanent reimbursement are established.

When should medtech market-access work start?

Before the CE mark is finished. The reimbursement route and the clinical or health-economic evidence it requires should be planned during development, so the access case is ready at launch rather than scrambled afterwards.

Work with us

Turn your CE mark into reimbursed revenue.

Start with a focused session — we'll map the reimbursement route, the evidence and the hospital access path for your device.